Following the successful launch of nudie juice, Tim stepped aside from day-to-day involvement with the business in March 2005 and is now an entrepreneur and brand guru who is working on the launch of a number of new brands and businesses. In the last ten months Tim has helped launch a new superannuation brand Max Super, and has launched a female lifestyle brand Joy Herbal and is a partner in a new virtual p.a. and lifestyle management business Sym Metra PA.

Tim is in high demand on the public speaking circuit and talks about branding, marketing and entrepreneurship. He is also appears every Sunday on My Business TV on the 7 network with David Koch.


To indulge his cravings for fresh fruit, and to demonstrate the power of emotional branding, Tim started nudie in early 2003. In a little over 2 years, and despite a devastating fire which destroyed the business in May 2004, Tim built nudie into a business turning over $18m a year and was recognised as one of the top 10 most influential brands in the Asia Pacific region.

Prior to launching into the world of delicious fresh fruit drinks, Tim was the more conventional Chief Executive Officer of BTLookSmart, the joint venture between British Telecom and LookSmart, delivering Web services to businesses in 15 languages and more than 20 countries worldwide.

Prior to that he was the CEO of LookSmart Australia, the only Internet directory company listed on the Australian Stock Exchange. Tim joined LookSmart in early 1999 from Encyclopaedia Britannica, where he was General Manager of Sales & Marketing in North America. In that role, he was responsible for the marketing and development of, Britannica’s Web guide, and Britannica Online.

Tim has a strong background in marketing, finance and broad business management in a range of industries. His career includes positions as Marketing Director of the Microsoft Network ( in Australia, general manager at Village Roadshow, and general management and marketing roles with Lend Lease.

Tim has a Bachelor of Commerce degree from the University of NSW, a Master of Economics from Macquarie University, and an MBA from Deakin University. He is also a chartered accountant.