AFL coach, elite athlete, media personality, entrepreneur and successful businessman, Stan Alves is one of those rare individuals whose multifaceted ability has taken him from the elite sporting arena, into that of business management and back to sport.

Now, as a master communicator, Stan Alves has the ability to create comparisons between sport and business and shares his coaching secrets to help you lead your team to success.

You will learn how to get the best out of each of your people and the team, at the same time. Stan will show you how to develop the talents of the individual whilst guiding the team to the attainment of a common goal.


In 1994, Stan Alves was appointed coach of the St Kilda Football Club in the Australian Football League. St Kilda was a club that had been starved for success and had only won one Premiership in its 97 years in the competition.

The previous season they had finished 12th out of 15 sides in the competition and it was felt that apart from five very good players, they were not up to the required standard. Poor on-field performance and a declining membership base had the club in a precarious financial position – the future looked bleak.

5 years later…

At the end of 1998, when Stan Alves left St Kilda Football Club, he had taken them to two Final Series, won an Ansett Cup Pre-Season Competition Premiership (their first of any kind for 30 years), got them to their first Grand Final appearance in 31 years and guided them to where they were now respected for their on-field performances.

On an individual basis, thirteen of his maligned players were honoured by the State of Origin selection and one of his players won consecutive Brownlow Medals.

The Club capitalising on their strong on-field performance increased their membership to 25,000 and moved into a strong financial position.

For his own part, Stan Alves became St Kilda’s second longest serving coach and was rewarded with 1997 Coach of the all Australian Team and 1997 AFL Coach of the Year.


Outside the football arena, Stan Alves has extensive knowledge in the areas of business management, development & marketing.

This experience has ranged from Company Director of his own firm, Verified Financial Planning Pty Ltd, where he was responsible for overseeing the operation of up to 40 consultants and investment advisors, through to the senior management position of General Manager Sales and Financial Planning at IOOF Financial Group during the period when IOOF funds under management grew from $500 million to in excess of $2 billion.