James James's performance has been described as a magical mix of astute topical observation, strong magic combined with a great delivery and hilarious comedy. Whether performing as a close up magician, cabaret magician or stage illusionist, his quirky style and alluring personality never fails to win the heart of his audience.

A full time professional magician for over 14 years, his skills as a corporate magician and entertainer are regularly sought after by some of the worlds largest blue chip companies and corporations such as Ford Motor Company L'Oreal, Warner Lambert, Phillip Morris, Reemtsma and Hyatt Regency Casino to name but a few and as a result he has traveled the world many times.

James James is also well known as one of the UK's finest Street Performers, often seen wowing the crowds in the hustle and bustle of London's Covent Garden and in street festivals around the world. His street show features one of the oldest trick in the world, The Cups and Balls, a real test of a magicians sleight of hand capability which James James has mastered to a level far beyond that of the average magician.