He is the originator of the term ‘Lateral Thinking’ and the very popular “Six Thinking Hats” framework. Based on an understanding of how the brain works as a self-organising information system, Edward de Bono has designed specific thinking tools to maximize the creative process.
Dr de Bono has worked successfully with organizations such as Pharmacia, Nokia and Dupont to imbed his thinking tools into their culture. The ROI for these companies has been impressive. He is the author of numerous best-selling books in the field of creative thinking.