Multi award-winning retailer BARRY BULL is the owner of Toombul Music, one of Australia’s largest independent music retailers. He has only one store, yet his reputation is known throughout retailing, and according to THE TODAY SHOW’S Richard Wilkins, he is ‘an absolute legend in the Australian music industry’.

His business has won over thirty Westfield retail awards, including the prestigious ‘National Individual Speciality Retailer Award’ three times. In 1997 Toombul Music was an inaugural inductee into the WESTFIELD HALL OF FAME in recognition of outstanding retail achievement. In 2001 Barry was presented with A WESTFIELD LEGEND AWARD, and in 2003 was honoured with a Commonwealth CENTENARY MEDAL for distinguished achievement in business.

His innovative marketing techniques have seen him entice music celebrities and superstars from around the world, including Sir Cliff Richard, Michael Crawford, John Denver, Olivia Newton John, The Corrs, Ronan Keating and dozens more, to participate in promotions with him at his store in Brisbane.

Barry Bull has fast become one of the country’s top business speakers where his energetic and motivational presentations share the experience of his remarkable journey.

His highly entertaining, multi media presentation, has wowed audiences around Australia, from multi national corporations to small family business. It includes his VIP Loyalty Club customer connection program, and his famous interviews with Sir Cliff Richard, Michael Crawford and Slim Dusty. Barry speaks about his business HITLIST, the top ten business techniques which have led to his success, and which can be applied to almost every other business. Includes his renowned ‘NO IS NEGOTIABLE!’

Barry has devoted a career spanning 40 years to his lifetime passion-music and is the author of a best selling book ‘A LITTLE BULL GOES A LONG WAY’.

“Over more than 20 years Barry Bull has built one of the great Australian small business success stories – a standout among Westfield’s 7000 odd retailers in Australia. His passion for the product, and his willingness to look, listen, and change where necessary, are the hallmarks of his business model. Budding retailers and old hands alike will benefit greatly from his experience.”

Steven Lowy, Managing Director, Westfield

Barry is founding Chairman of the Australian Music Retailers Association.


Years of experience with retailers, and businesses large and small, have given Barry an insight into what makes a successful retailer and business. “Today business has to have a genuine appreciation of their customers’ needs and feelings. Everyone in the organisation should be a salesperson creating an environment that is friendly, helpful and regularly exceeds customer’s expectations.”

Barry is a hands-on operator and a great believer in leading from the front and keeping in touch with his customers needs, a practice he attributes to his success in modern retailing.

He talks not as a professional speaker, but as a successful small businessman. He has only one store but his reputation in known throughout retailing.

Barry as a speaker is never dull, often controversial, his presentations are peppered with humorous anecdotes and the reality of successful business at the “sharp-end”. For a key note address with a fresh energy, Barry Bull is the first choice.

Barry Bull has spoken for many organisations including:

AXA, Wella Australia, Westfield, Credit Union Australia, Building Owners and Managers Assoc, Price Attack, CPA Australia, Graduate School of Management, QLD University, Green Spot Chemists, Australia Fair Shopping Centre, Telstra, Australia Post, Jamaica Blue, Nextra News, Goodyear Tyres, Civic Video, Elders Rural Bank, BOC Gases, Hammer Hardware, TVQ Nine, QLD State Development Corporation, Mitre 10, Toyworld, AMF Bowling Centres and many more…



‘Create, don’t compete – innovate, don’t imitate’.


‘In order to be irreplaceable one must always be different’.


‘No is negotiable’.


‘Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful’.


¨ Database Marketing

¨ Customer Expectations

¨ Loyalty & Rewards Programs

¨ Internet and Retail

¨ Point of Sale & Technology in Retail

¨ Local area Marketing

¨ Succession Planning

“Barry Bulls Famous Top 10 Hit List”