There was a blind man sitting on the steps of a building with a hat by his feet and a sign that read: "I am blind, please help." A kind soul was walking by and stopped to observe. He saw that the blind man had only a few coins in his hat. He dropped in more coins and, without asking for permission, took the sign and rewrote it. He returned the sign to the blind man and left. That afternoon the would-be sign writer returned to the blind man and noticed that his hat was full of bills and coins. The blind man recognised his footsteps and asked if it was he who had rewritten his sign and what he had written on it. The person responded: "Nothing that was not true. I just wrote the message a little differently." The new sign read: "Today is Spring and I cannot see it." Sometimes we need to change our approach.
Never has a truer word has been spoken. The fact is, as marketers there's safety in doing the same old thing. It may well produce the same old results, but at least we know what we're in for! Right?
On the flip side, what are you missing out on? What could be if you challenged the status quo?
Wouldn't you love to double the results from last year's direct mail campaign? Increase web traffic? Evolve your product or service offering? Create that killer promotion? Or develop ways for greater staff engagement?
If your head is nodding then let us help you think differently (and more effectively) using some of the most effective and rewarding creative thinking techniques from around the world...We will help have your business booming in no time. Read on for a taste of what you can expect...
The Catapult Method
Ideal for when you sense there must be better, more effective ways of doing business. Particularly revealing for businesses competing in a mature industry.
Keeping up with the category and the competition too often results in a whole lot of ‘ME TOO’ companies chasing the same goals and outcomes. This ends in price-cutting, increased marketing spend and reduced margins.
At the same time it creates an opportunity for smart organisations to spend time focusing on telling their own story - CATAPULTING THEMSELVES AHEAD OF THEIR COMPETITION.
The Catapult Method is a revealing process aimed at EXPOSING & CHALLENGING THE RULES OF YOUR INDUSTRY.
Killer Questions
Think of this as brainstorming on steroids! Ideal for when an organisation has a specific area they want to explore deeply and thoroughly. A Killer Innovations Workshop™ is totally focused on finding significant and highly profitable departures from your current offerings or practices that will be difficult to imitate.
No more ‘me too’.
Asking the right questions - KILLER QUESTIONS - is the key here. Such questions get you thinking at a particular issue from various perspectives you’ve previously not considered. And because the questions are rich and interesting then so are the answers. For example...
What is the largest hassle your customers do not know they are putting up with?
How would (insert famous brand or person’s name) approach this problem?
What if you had to launch it in 24-hours?
These are just three of over 100 Killer Questions that have helped businesses and not-for-profits in the most unexpected of ways.
Handing Over The Keys
Ideal if you’re wanting to ‘break the shackles’ by exploring how others would run your business. This workshop explores what market leaders in UNRELATED CATEGORIES would do if they ran your business.
What would Bunnings Hardware do differently? McDonalds? FOXTEL?
What if it were conceptualised by J K Rowling? Richard Branson? Robbie Williams? Nelson Mandela?
This workshop always results in some truly fresh and energised thinking.
